When installing boutique coffee beans, professional coffee packaging bags can maintain its unique flavor, which is also the way you convey coffee quality to customers. So how to keep it standing out in the market while maintaining the best quality of coffee.
As an expert in boutique coffee packaging, we know that you have spent a lot of time, money and energy to fine-tune the roasting curve to obtain a perfect balanced coffee. Choosing the right packaging will ensure that your hard work is directly transformed into an excellent customer experience. Here are what you need to consider when choosing packaging for your boutique coffee beans.
Your packaging should protect your coffee
Once coffee beans are baked, they will change chemical and physical changes, and these changes must be considered when packaging. Here are some of them, and their potential impact on coffee quality.
Prevent odor
According to the research on how the pore structure of coffee beans is affected by baking conditions, the higher the roasting temperature, the more pores of coffee beans-make it easier to absorb moisture and unpleasant smell.
To prevent this, the packaging bag should include a barrier to prevent water, odor, direct light and oxygen entering, and at the same time let the carbon dioxide (CO2) be relieved. Although the materials you choose for the outer layer are personal choices and depend on your print preferences, marketing needs and wear resistance required, the inner layer is directly exposed to coffee beans, so it deserves special attention.
Allow to degas
You need to ensure that the valve of the packaging is dense and tested under pressure, because if it cannot eliminate carbon dioxide trapped in storage bags, it may explode. Studies have shown that the shorter the baking time, the darker the color, the more gas released in a short period of time. Ecocoffeebag installed the exhaust valve in its coffee packaging to ensure that your fresh roasted coffee can get off before you reach the customer.
Eco-friendly materials
Although aluminum foil is usually used for packaging, if your brand hopes to reduce the impact on garbage landfills through pollution, then environmentally friendly materials are a good choice. For example, PLA is a 100% bio-based material, which is made of corn starch and other renewable resources to make it biodegradable.
Most coffee bags are multi-layer and have two to four layers. The number of layers contained in the packaging will depend on the shelf life of coffee and whether it will be harmful. PE is a suitable choice because it is flexible, durable and light, and can be reused and recycled.
Your packaging should have cost benefits
Although the main goal of your packaging is to protect your coffee, it needs to do this in an affordable way. You need to ask yourself, your final customer is to buy and use a large number of coffee beans, family brewers who buy small bags once or twice a month, or potential retail customers who want samples.
Save cost through time efficiency
Please consider how long it takes for the packing stage. If the filling and sealing bags take too long, re-consider the type or packaging process you choose may be a good idea, because in the long run, this may make you pay.
In addition, the manual or semi-automatic process will be easier and faster than a wide-opening bag (such as a corner bag). However, if you use an automatic machine or mechanize your process, make sure that the shape of the bag opening is compatible with your device.
Choose an opening for your coffee packaging
If you are a retailer, a cost-effective solution may be a side gusset bag. You can use tin tie to close/open.
For family consumers, stand up bags are a popular choice. But if you want more marketing space, the flat bottom bag may be more suitable. These bags can easily integrate repeatedly sealed zippers and tear, so that your coffee is fresh for a longer time.
Your packaging should be suitable for the road
Your packaging marketing will convey your brand identity through the logo and color you choose. This will require you to balance its visual attractiveness and provide customers to decide whether to buy the information required.
Information included on your packaging
Boutique coffee packaging usually contains more detailed information about your company, coffee farmers, coffee, certification, baking overview and flavor description.
You can also include a photo of brewing suggestions, storage skills, recycling instructions or manufacturers
Innovation option
Coffee bags can display marketing information at most five sides inside and outside the bag. Internal printing can form unexpected contrasts through color or printing with the outside of the packaging. Printing at the bottom and side can provide different perspectives and increase depth.
Can integrated card slots to display the detailed information of coffee, which helps to convey the transparency of your brand.
Consider how to present your coffee
Your coffee bag will be displayed upright in retail shelves or customer cabinets. According to the stored coffee volume and the marketing space you need, you can choose flat bags, side -angle support pockets, independent bags, or quadrilateral seals-all these are easy to carry.
The smaller coffee amount or sample packaging can use flat bags (or pillow bags). This kind of bag has only two external printing noodles, which requires support to face customers.
Coffee packaging requires many functions. Although it can protect your coffee from being affected by external degradation factors, it also needs to be cost-effective for your business and easy to use it. The most important thing is that it needs attractiveness.
Realizing this goal is not necessarily challenging. Ecocoffeebag understands coffee, which is why we have developed custom packaging solutions that meet the above requirements and environmental protection. If you are a professional coffee roasted, please contact us immediately, we will provide you with packaging services from concepts and design to manufacturing, printing and delivery.
